Tag Archives: New Product Development

Most companies, large and small, recognize that they need to constantly develop new products or revisions to existing products to stay ahead of the herd. Ideas for new products come from multiple departments: Sales, Engineering, Marketing and occasionally the people who manufacture the product might speak up too. Sales and Engineering generally butt heads during new product development, especially in the concept phase. Sales goes and talks to customers and brings back highly optimist views of what will sell. This might be based on a compilation of many customers, or it might be based on one customer, or it might be based on something that someone dreams up and thinks it is a good idea. Because it’s Sales, this department always has a say and will get their New Product Idea heard. It is Engineering’s job to tell Sales how long it will take and how much it will cost to…

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