Tag Archives: Marketing

I recently attended a fascinating event held at a marketing company, specializing in PR and marketing for startup companies in the cleantech space. Now I recognize the necessity of marketing (as separate from sales), and I understand how much of it (nearly all of it?) is done online these days. But my goodness, I could spend my entire working time on the computer doing marketing, if I followed all the “best practices” as outlined! Hmm, I guess that’s why even small companies find value in a dedicated marketing person… 🙂 One of the audience asked a very thoughtful question: “Many times startup companies are operating in ‘stealth’ mode, to avoid showing their hand before their product is ready. But how then to build a marketing buzz or excitement, or establish yourself in the market, while dealing with that kind of restriction?” The answer I found quite relevant – it has…

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Most companies, large and small, recognize that they need to constantly develop new products or revisions to existing products to stay ahead of the herd. Ideas for new products come from multiple departments: Sales, Engineering, Marketing and occasionally the people who manufacture the product might speak up too. Sales and Engineering generally butt heads during new product development, especially in the concept phase. Sales goes and talks to customers and brings back highly optimist views of what will sell. This might be based on a compilation of many customers, or it might be based on one customer, or it might be based on something that someone dreams up and thinks it is a good idea. Because it’s Sales, this department always has a say and will get their New Product Idea heard. It is Engineering’s job to tell Sales how long it will take and how much it will cost to…

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I’m Back! And if last week’s post didn’t get me kicked off Engineer Blogs guest blogger list, this one might! This week’s Theme is Networking and I’m much more snarky when it comes to this topic.  Networking is great when it’s a CAT5 cable because your wireless is on the fritz. Otherwise, I severely dislike the word networking. I put words/phrases like a networking event, functionalized, a setup was realized, think outside the box, and mission statements in the category “don’t ever use” if you want to be taken seriously. (I mean, would you take me seriously if I had the GEARS Mission Statement: Realizing novel, functionalized instruments to expand your networking tools by thinking outside the box to create paradigm shifts? I know I wouldn’t.) The reason I don’t take marketing/business jargon like build your network or expand your network seriously is because the aspect of obtaining a network is treated…

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