Tag Archives: blogging

I recently attended a fascinating event held at a marketing company, specializing in PR and marketing for startup companies in the cleantech space. Now I recognize the necessity of marketing (as separate from sales), and I understand how much of it (nearly all of it?) is done online these days. But my goodness, I could spend my entire working time on the computer doing marketing, if I followed all the “best practices” as outlined! Hmm, I guess that’s why even small companies find value in a dedicated marketing person… ūüôā One of the audience asked a very thoughtful question: “Many times startup companies are operating in ‘stealth’ mode, to avoid showing their hand before their product is ready. But how then to build a marketing buzz or excitement, or establish yourself in the market, while dealing with that kind of restriction?” The answer I found quite relevant – it has…

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A couple days ago, a headline in my IEEE Job Site newsletter caught my attention: How a Personal Blog Can Boost Your Career. ¬†(Being a blogger, things like that do catch my eye.) ¬†The article mentioned several ways in which a blog can help you, a couple of which I believe are more relevant for engineers than others. Let’s start with where I disagree with the post. ¬†I am not sure that I buy into the whole “personal brand” idea, but I also take issue with one of the final comments: that your blog probably isn’t going to replace your resume. ¬†The first is a matter of opinion, and in engineering, I’m going to guess that more manager-types are going to be interested in results and not your marketing je nes sais quoi. ¬†(I could very well be wrong on this, however, which is why I’m an engineer and not…

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…when you have a lot¬†of other stuff to do. It’s not that blogging is difficult, although I think I’m running low on relevant topics. Rather, it’s more of a time crunch that’s killing me. I started blogging last February over at GEARS¬†(not that I’m trying to self promote…) thinking that 30 minutes per day writing about some of my experiences with the tenure track process will be good for me. I’ll be able to clear my head, vent¬†occasionally, maybe get good advice from more senior readers, and possible help someone else that’s in my shoes. Plus, blogging makes me keep up with other bloggers. I particularly like following Dr. Becca (@doc_becca, Fumbling Towards Tenure Track Tenure) even though she’s a scientist because we’re both at the same stage in the game. When she posted about being paraded around like a new puppy, I totally understand what it means to go…

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